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When dealing with price objections, particularly in the medical industry, I often ask questions which encourage the prospect to mentally compare price and value. About the waiting room… I realize that “visual” cleaning is very important to you and your clients. Do you realize that cleaning for health is even more important? Would you agree…

I often receive these comments: “How do you compete in an industry that has so many established companies? “How do you compete when it’s littered with people who start a cleaning company due to low barriers of entry?” “How do you differentiate when all customers care about is the bottom line?” Allow me to offer…