Developing Staff Loyalty is Worth Your Time

Episode 9.

Joel

I think one of the biggest joys of being a business owner is to see that the people that work with you start reaching their goals and aspirations. So, every year around the end of December, as people are coming in and we’re doing their evaluations, I always ask them, what are your goals personally and professionally? Because that’s how I’ve been able to route some people into different roles in the company as they’ve come open. But then being able to understand why I want to buy a house, and that’s the greatest goal for most people, is to own their own home. So as this person kept working and getting closer and closer, that they finally found a place that they wanted to live in and put a purchase offer in, it’s like, well, what do we do? Where do we go? I don’t know how to get financing and being in business and networking and having a network of individuals that I know that I then can make introductions with the same level of trust. And even the company that we referred to to buy her house, the mortgage company was so happy to be dealing with a business owner that really cared about their employee and got all the information over to them timely, because they said that’s usually one of their biggest challenges with a lot of companies, was to get stuff from the business itself to help in the closing process, because they need to have all that information, and I want to see my people succeed.

So in a small way, anything I can do to push that envelope so that they can meet their personal goals, that’s what I want to do. Because when you take the time to get to know your staff, find out what their true passions in life are and they can achieve the goals they want to, they are going to bend over backwards and work even harder for the clients that they do. Because (of that) they feel that there’s a common bond, there’s a common goal, there’s a common vision.