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Authority & Industry Leadership
Mission Statement
Doc’s Facilities Solutions, Inc. is committed to delivering reliable, high-quality cleaning services that protect health, enhance professional environments, and support the success of our clients throughout the Greater Rochester, New York area. With over 13 years of experience, we combine proven processes, trained professionals, and a dedication to service excellence.
Vision Statement
To become the most trusted and respected facility solutions provider in Upstate New York, recognized for setting the standard in healthcare and commercial cleaning through innovation, training, and measurable results.
Meet the Team
Joel Craddock
President of Doc’s Facilities Solutions
Joel Craddock is a seasoned authority in the custodial and facilities services industry, bringing more than four decades of comprehensive, hands-on experience across every facet of the business. His career spans in-house operations, union and non-union environments, and contracted commercial cleaning services, giving him a uniquely well-rounded perspective on what it takes to build and sustain high-performing organizations.
Since 2013, Joel has successfully owned and operated his own commercial cleaning company, scaling it to exceed $1 million in annual revenue. Throughout his career, he has served in virtually every role in the industry—including custodian, salesperson, sales manager, operations manager, vice president of operations, and president/CEO—equipping him with both strategic vision and operational depth.
Joel’s expertise extends across a wide range of environments, including K–12 education, higher education, daycare, elder care, medical centers, industrial and manufacturing facilities, warehousing, retail, nonprofit organizations, and multi-tenant properties. His ability to adapt best practices across diverse sectors has made him a trusted advisor and leader.
A recognized thought leader, Joel has authored or been featured in more than 50 industry articles published in trade magazines worldwide. He is also the host of the weekly podcast Keep It Clean, a platform he has led for over two years, where he shares practical insights, industry trends, and real-world strategies with professionals across the cleaning and facilities sector.
As a Master Trainer for ISSA, Joel has played a direct role in shaping certification standards, contributing to the development of training content since version six of the program. In his consulting work, he has partnered with prestigious organizations—including Johns Hopkins, Columbia University, the University of Tennessee, the Buffalo Bills, the Seneca Nation, and the Miami Dolphins—helping them elevate staff capabilities, strengthen leadership knowledge, and implement industry best practices from the executive level to the front line.
Joel Craddock’s career reflects a rare combination of longevity, leadership, and influence—making him a respected voice and proven expert in the evolution and advancement of the cleaning and facilities industry.
Sonia Arzuaga
Operations/HR Manager
Sonia Arzuaga is a bilingual Operations and Human Resources Manager with over 15 years of experience in janitorial and housekeeping services. Since joining Doc’s Facilities Solutions, Inc. in August 2017, she has consistently demonstrated a commitment to growth, both personally and professionally, advancing into a dual leadership role through initiative, continuous learning, and a strong work ethic.
Sonia is passionate about developing people and strengthening teams. She actively promotes personal development through education and self-study, helping employees build skills, confidence, and long-term career paths within the organization. Her leadership supports both operational excellence and a positive, growth-oriented workplace culture.
With a deep understanding of frontline operations and workforce management, Sonia plays a critical role in aligning day-to-day execution with company standards, while also ensuring HR practices support employee success and retention.
Outside of work, Sonia enjoys cooking authentic Puerto Rican cuisine, is a dedicated fan of the Buffalo Bills, and loves spending time with her cats.
Also, can we add email links under each profile, a link, but not the actual email?
HEATHER HENDERSON
Controller
Heather is an only child, born in Rochester. Soon after she was born, her family moved to Guntersville, Alabama where she spent her growing up years. She graduated from Berry College in Rome, Georgia then worked for over 13 years as a licensed insurance agent. In 2016, she decided to make a fresh start and move back to her roots in Rochester.
Heather is very connected in the Greece area; a member of Kiwanis for many years as president of the Rochester Club and past-president and current secretary of the Greece Club and more recently as lieutenant governor of the Genesee Division. She is also an active member and ambassador of the Greece Regional Chamber of Commerce. Currently she serves as the insurance agent for Greece Chamber Benefit Partners. In 2019, she won the GRC Award, “Young Professional of the Year.”
Ray Hasto
Marketing
Finding an experienced marketer with cleaning experience is rare, but you’ll find it at DOC’S. Ray’s marketing experience has been put to use with business-to-business and business-to-consumer. Duties include: Website direction, Marketing training (for clients), Preparation of topics and blogging as well as keeping abreast of industry trends.